The Mission Support Battalion. “We GET to do this!”
The US Army Mission Support Battalion (USAMSB) is part of the Army Marketing and Engagement Brigade, based at Fort Knox, Kentucky. The USAMSB produces branding and interactive products, conducts professional exhibits and recruiting outreach to generate leads and enhance activation.
The USAMSB’s Recruiting Outreach Company (ROC) markets the Army as the branch of choice to the American people by enhancing recruiting operations through direct engagements and demonstrating elite Army skills and exhibits. The ROC deploys the Warrior Fitness Team (WFT), Electronic Sports Team (Esports), the “As You Were” Band (AYW), and the Army Outdoor Team (ODT). These teams offer a unique perspective and highlight lesser-known Army career opportunities.
In addition to the outreach companies the USAMSB has a National Convention Division (NCD), specializing in fixed exhibits and a Mobile Exhibit Company (MEC), with 22 mobile assets. Both NCD and the MEC travel the nation to support recruiters by bringing assets to events and enhancing spectator experiences with the Army.