MISSION
The US Army Mission Support Battalion (USAMSB) is part of the Army Marketing and Engagement Brigade, based at Fort Knox, Kentucky. The USAMSB produces branding and interactive products, conducts professional exhibits and recruiting outreach to generate leads and enhance activation.
The USAMSB’s Recruiting Outreach Company (ROC) markets the Army as the branch of choice to the American people by enhancing recruiting operations through direct engagements and demonstrating elite Army skills and exhibits. The ROC deploys the Warrior Fitness Team (WFT), Electronic Sports Team (Esports), the “As You Were” Band (AYW), and the Army Outdoor Team (ODT). These teams offer a unique perspective and highlight lesser-known Army career opportunities.
In addition to the outreach companies the USAMSB has a National Convention Division (NCD), specializing in fixed exhibits and a Mobile Exhibit Company (MEC), with 22 mobile assets. Both NCD and the MEC travel the nation to support recruiters by bringing assets to events and enhancing spectator experiences with the Army.
VISION
To maintain the most highly trained, winning and unified team that recruits with integrity, treats others with dignity and respect, while accomplishing a mission. We are a family and a team. Everyone plays a critical role toward our mission. Maintain the DoD Core Values and Army Values.
COMMANDER'S INTENT
Sustain the all volunteer force through information, initiative, and integrity:
- fully employ all tools and information available
- conduct analysis at each echelon to determine best use of time and resources
- develop recruiting companies, stations, and personnel that operate independently
- continuously seek the time, method, or location to yield the greatest advantages to mission accomplishment
- maintain the confidence of the entire Army enterprise team
- maintain the trust of the communities we serve
- meet or exceed the recruiting mission
- effectively balance operational requirements against the health and welfare of our force