The U.S. Army Marketing and Engagement Brigade has a history that dates back to 1 October, 1997 when it was formed as the U.S. Army Recruiting Command Area Support Group (Provisional). A year later, the U. S. Army Recruiting Command Area Support Group (Provisional) was officially re-designated the U.S. Army Recruiting Command Area Support Group.
The mission was to provide a single headquarters for the intermediate command and control of small units providing logistical, operational, and production support to recruiting. On July 1, 1999, the U.S. Army Recruiting Command Area Support Group was officially re-designated as the U.S. Army Recruiting Support Brigade.
On Oct. 1, 2002, the U.S. Army Recruiting Support Brigade was re-designated as the U.S. Army Accessions Support Brigade This re-designation came as a part of the overall standup of the U.S. Army Accessions Command, headquartered in Fort Monroe, Virginia.
In 2012, the U.S. Army Accession Support Brigade was realigned as a direct reporting unit to the Assistant Secretary of the Army for Manpower and Reserve Affairs operationally aligned under the Army Marketing and Research Group at Crystal City, Virginia.
Additionally, in January 2017, the Secretary of the Army officially designated the U.S. Army Accessions Support Brigade as the U.S. Army Marketing and Engagement Brigade.
This change marked the brigade’s official departure from the legacy name U.S. Army Accessions Support Brigade and its previous alignment under Army Accessions Command, which was deactivated in 2012.
As of 18th December, 2018, the MEB has been assigned to the United States Army Recruiting Command.
The brigade structure includes the U.S. Army Mission Support Battalion, based in Fort Knox, Kentucky, with the brigade headquarters, the U.S. Army Marksmanship Unit in Fort Benning, Georgia, and the U.S. Army Parachute Team in Fort Bragg, North Carolina.
More than a decade later, the Marketing and Engagement Brigade influences the American people to join the Army by enhancing and conducting recruiting operations through direct engagements and demonstrating elite Army skills and exhibits, in order to achieve the Army’s recruiting mission.
On order, they provide unique support to the operational and generating force. No unit in the Army shoots more, drives more miles, or jumps more than the U.S. Army Marketing and Engagement Brigade.
The U.S. Army Mission Support Battalion employs the latest technology to produce exhibits that travel to towns and events across each state to share the Army experience. These Soldiers log more than 750,000 miles each year helping “Connect America’s People with America’s Army.”
The U.S. Army Parachute Team, the Golden Knights is the Army’s premiere demonstration group and performs at competitions and airshows worldwide. The team also conducts tandems, providing a unique Army experience for influencers across the country.
U.S. Army Marksmanship Unit Soldiers compete nationally and internationally as well as on the Olympic stage. Members of the Army Marksmanship Unit develop training, and test weapons and ammunition to support Soldiers worldwide.
For more information, visit MEB on Facebook: https://www.facebook.com/MarketingEngagementBrigade