News | April 12, 2019

CASA and local general synergized in Cincinnati

By Rob Bonner, A&PA Columbus Army Recruiting Battalion

The goal of every recruiting leader is to get in front of the American public to tell their Army story, build trust, develop lasting relationships, and find tomorrow’s leaders to win in future complex and uncertain environments.

“Any time you can connect with the American public, it’s a win for the Army.” said Lt. Col. Che Arosemena, battalion commander for the U.S. Recruiting Battalion Columbus, Ohio.

Connecting with people is critical when building a team of community partners. Community partners incude school officials, veterans groups, civic organizations, community and business leaders, Civilian Aides to the Secretary of the Army, and Reserve Ambassadors and are vital force multipliers in support of recruiting missions. They open doors and provide opportunities for recruiting leaders to tell the Army story and gain access to large communities of people with an interest in supporting the Army’s mission.  Community partners enable the Army to maintain its ability to reach a larger and more diverse audience. Creating synergy has been the goal of the battalion.

Synergizing Cincinnati has been a focal point for one community partner of the Columbus Recruiting Battalion. Civilian Aide to the Secretary of the Army, Mr. Stephen Lee, has worked to expand the battalion’s external network by opening doors and bringing in new community partners. In the last year, Lee has successfully connected the U.S. Army, U.S. Army Recruiting Command, U.S. Army Cadet Command, the U.S. Army Reserve, university officials, and the American public in the Cincinnati area and throughout southern Ohio, northern Kentucky and West Virginia.

Lee has recruited a new community partner Mr. Mike Bohn, athletic director for the University of Cincinnati. In the past year, Bohn along with the University of Cincinnati have provided unwavering support for the U.S. Army, assisting with the housing of an on-campus recruiter, supporting a “Meet Your Army” event, and resourcing facilities for Army training and events. Lee acquired a location for an Army Combat Fitness Test demonstration that was conducted by the U.S. Army Center for Initial Military Training. The P&G Cincinnati MLB Urban Youth Academy, located at the Roselawn Sports Complex hosted the training event. According to Maj. Ryan Blake, the officer in charge of the event, the sports complex was a perfect venue to conduct the training. Lee brought in additional community partners to connect the recruiting force with Cincinnati youth, high school, and professional baseball players.

After the ACFT demonstration and training, Lee hosted a social for numerous community partners to collaborate, establish relationships, and plan for the future activities with the U.S. Army. During half-time of a basketball game at the University of Cincinnati, Maj. Gen. Troy Kok, commanding general 99th Regional Support Command, Maj. Ryan Blake, Sgt. Maj. Kimberly Hart, and Command Sgt. Maj. Torenzo Davis presented Bohn and the University of Cincinnati an award for their continued support for the U.S. Army. The Bearcats won the game and so did the Army.

“I love the Army and am honored to be part of the organization,” said Lee when asked why he works so tirelessly to bring the Army to the public.

The U.S. Army Recruiting Battalion in Columbus is fortunate to have community partners like Lee to help maintain the goal of synergy through Ohio, northern Kentucky and West Virginia.