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Army robotic dog holds a football.


The U.S. Army Recruiting Command recently launched "The Impossible Kick," an innovative initiative aimed at engaging potential recruits and influencers. This dynamic approach integrates an exciting and interactive element into major events like the United Football League Championship, targeting the Gen Z audience to raise awareness and interest.

Related Imagery
People gaze at a large Army video display.
Goal post on top of a tower.
Man wearing Army dress uniform holds right hand with microphone.
Group of men and women future Soldiers take the oath of enlisment.
Unted Football League game.
Army Soldier prepares to catch a football.
Seven time Superbowl Champion Tom Brady receives instruction on "The Impossible Kick" machine.
Large group of people standing below the Iron Mike statue.
Female Soldier stands outdoors in front of a truck with his family.
Women in Army uniform addresses an audience during a Change of Command Ceremony outdoors.
One female Soldier passes a battalion flag outdoors.
Photos provided by Kansas City Recruiting Battallion
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